This is JAX

Jim Quinlan, Owner of JAX Mercantile

This is JAX

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Rock Climbing |

Fishing |

Biking |


A Great Local Experience


Family-owned and operated since 1955, JAX is a great local experience. We help you complete your projects with pride and have fun outdoors with trustworthy advice from knowledgeable local specialists. We are proud to carry a selection of products from local artisans and makers.


Shopping at JAX is an experience! Come in and be wowed by our unrivaled selection of top brands. Each store has it's own unique character and atmosphere. Many of our stores feature a coffee bar, ice cream, a model train for the kids, and more.




Unique Products, Guaranteed


In addition to outdoor gear and farm & ranch supplies, we carry gifts and items from local companies that you won't find anywhere else. Some JAX locations offer affordable gear rentals and classes so you can be equipped, prepared, and inspired for all of your outdoor adventures.



Top Brands For Products You Depend On



Ariat |

badfish |

Benelli |

Benjamin Moore |

Breyer |

Canon |

Carhartt |

Columbia |

Cub Cadet |

Cuisinart |

DeWalt |


ExOfficio |

fishpond |

Frogg Toggs |

Honda Power Equipment |

Jamis Bikes |


KitchenAid |


Marmot |

Mathews |

Merrell |


Nikon |

Nutrena |

Oboz Footwear |

Old Town Canoes & Kayaks |

Patagonia |

Petzl |

Priefert |

Purina |

Rubbermaid |

Sascho |

Scrapa |

Sony |

Specialized |

St. Croix |


Temple Fork Outfitters |

Traeger |

Wilderness Systems |


Committed To Quality


Our commitment to you: at JAX, we offer you the best gear available at fair prices. We choose to carry products from brands you know and trust because we select and depend on them for our own adventures.


Coyboys |

Man, Lady, Dog |

Girl & Cow |


Conservation is Our Responsibility


We continuously strive to minimize our impact on the environment and partner with local organizations who work to protect the outdoor spaces we all love.


Customer Service: 1-800-336-8314 Monday - Friday 9am to 5pm MTN