Climbing Gear | JaxGoods

Explore with JAX    

JAX is committed to providing friendly, fun, and knowledgeable information both in our stores and online to help our customers get inspired, learn new skills, complete their projects, and ultimately have fun outdoors.


Stay up to date on events happening at JAX store locations and in the community.

This is JAX

View our current flyers to stay up to date on new products and brands, top products for the season, and sales.

About JAX

Family-owned and operated since 1955, learn more about the history of JAX and how we got started.

Store Locations

JAX has eight store locations, including six in Colorado, one in Ames, Iowa, and one in Cheyenne, Wyoming.


Be inspired with stories, tips, and more from JAX employees, brand ambassadors, and community members on our blog.



Learn More


Overlanding - Car Camping | JAXGoods.com

What is Overlanding?

Overlanding describes self-reliant adventure travel to remote destinations where the journey is the primary goal. Typically, but not exclusively, accommodated by mechanized off-highway capable transport (from bicycles to trucks) where the principal form of lodging is camping; often lasting for extended lengths of time (months to years) and often spanning international boundaries.

Specialized Bikes | JAXGoods.com

Specialized Bikes

Bicycles are undeniably part of the culture that has shaped Colorado’s ‘biggest little town’. Fort Collins is a place that has stretched its legs and grown around a shared love for cycling. It’s no surprise that “Choice City” is home to JAX Outdoor Gear’s newest bike shop location, where we exclusively feature Specialized bicycles.

Specialized Bikes | JAXGoods.com

Raising Chickens

Learn the ins and outs of raising chickens - from the characteristics of different breeds to the best kinds of feed. Narrow down what you need to get your flock started and to keep them thriving. Figure out the difference between Starter Feed, Grower Feed and Layer Feed.

Specialized Bikes | JAXGoods.com

Hunting - Field to Table

The freedom of moving throughout the wilderness, the thrill of the challenge, the perfection of your craft, a family tradition, to be outdoors with buddies, or a combination of all these things and so much more. There are endless reasons to hunt. And for many, it’s the fresh meat and a full freezer!


JAX Rentals | JAXGoods.com


We offer daily rates for summer and winter rentals at our JAX Outdoor Gear store locations. Our rental items include tents, stoves, kayaks, SUPS, snowshoes, and cross country skis. Availability of rental equipment varies by location and is limited to stock on hand.

JAX Service Department | JAXGoods.com

Service Department

Our JAX Farm & Ranch locations offer fast and friendly technicians to service and maintain your outdoor power equipment. We are also a certified full service and repair location for STIHL servicing both gas and electric products.

JAX Conservation | JAXGoods.com


Since our beginning, conservation has always been a priority for JAX. We seek to make positive contributions toward resource conservation and environmental protection. We support local and global conservation projects and work to reduce our own carbon footprint.

JAX Rentals | JAXGoods.com

Bike Shops

JAX has three full service bike shops for tune-ups and maintenance to keep your bike riding in top shape. Our bike shops are located at JAX Outdoor Gear in Fort Collins, Lafayette, and Broomfield. We also carry a selection of bikes, car racks, apparel, tools, and more.

JAX Service Department | JAXGoods.com

Archery Range

JAX has four full service archery proshops and archery ranges. Our archery ranges are located at JAX Outdoor Gear in Ames, Fort Collins, Lafayette, and Broomfield. Spending the time at the range perfecting your performance is just as important as the selection of your equipment.

JAX Conservation | JAXGoods.com


Our Colorado JAX Outdoor Gear locations offer an extensive optics departments with cameras, lenses, tripods, accessories, and more. We carry top camera brands in point and shoot, DSLR, mirrorless, and action cameras such as Nikon, Sony, Fuji, and GoPro.

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JAX Rewards Benefits


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Exclusive in-store and online offers


Expedited special orders


Simplified returns


Special birthday offers



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Customer Service: 1-800-336-8314 Monday - Friday 9am to 5pm MTN