Misson

Smartwool makes high-quality socks and apparel using responsibly sourced Merino wool. They focus on comfort, fit, and durability to help you go far and feel good in the outdoors. 

About

Born on the steep ski slopes of the Colorado Rockies, Smartwool was the first brand to add Merino wool to ski socks—unlocking the power of this natural fiber for performance sports. From there, they’ve continued to innovate and create apparel and socks focused on comfort, fit, and durability.